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The Lipstickroyalty Agency offers integrated public relations services and brand management services to female minority entrepreneurs, creators, corporations, non-profits, athletes, government agencies, and small business owners throughout the United States and Internationally. We provide our clients with strategic counsel across the wide range of public relations, advertisement, crisis management, event coordination, and visual services.  We combine traditional public relations tactics (researching, then writing and pitching stories to the media to get stories about our clients online, in print or on TV) with social media public relations tactics to skillfully respond in real time to critics, crises, recalls, conflicts, accidents and other emergencies. 

 

Combining both methods helps our company to reach both traditional and new age ends of the market spectrum. Our company can analyze any business, individual, or organization, find the companies message and translate that message into positive media. 

 

OUR VISION

 

The Lipstickroyalty Agency focuses on placing clients into positions to succeed.  We create detailed campaigns with each client based on the needs of their businesses. We focus on using our services and connections to empower and uplift the growing female minority community of entrepreneurs and business owners. ​Our agency has attracted a large network with strong relationships and we are able to leverage those relationships to get our clients appearances on various media outlets, build lasting relationships for our clients in critical markets and build on or attain new skill sets. We then manage those relationships and help to reach target audiences and effective channels. We customize all campaigns based on the needs of the client. 

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We exist to empower businesses and individuals by amplifying their stories through strategic public relations, innovative marketing, and transformative branding. We are committed to creating impactful experiences and authentic connections that elevate our clients to new heights in their industries.

Empowerment Through Storytelling

We believe every brand and individual has a unique story worth sharing. Our ethos is rooted in helping our clients find their voice and ensuring their narratives are heard in ways that inspire, engage, and drive results.

Inclusivity & Representation

We champion diversity and inclusivity, creating campaigns and content that reflect the richness of our world. From small businesses to global brands, we are passionate about representing voices from all walks of life.

Authenticity Above All
Authenticity is the core of our work. We ensure every project aligns with our clients' values, fostering genuine connections with their audiences.

Creativity with Purpose

At Lipstickroyalty, creativity is more than just an aesthetic; it's a tool for change. Our campaigns, content, and strategies are designed to be not only visually compelling but also meaningful and impactful.

Results-Driven Partnerships

We view every client relationship as a partnership. Their success is our success, and we work tirelessly to deliver measurable results that exceed expectations.

Commitment to Community & Impact
Beyond our clients, we are dedicated to giving back to our community. Whether through collaborations, sponsorships, or mentorship, we aim to make a lasting positive impact.

Meet the Team

Our Founders

Shawn Nelson and Regina Smiley, both proud alumni of Florida A & M University, are the visionary founders behind Lipstickroyalty Agency. With over a decade of experience in public relations and community engagement, they have built a strong reputation for their impactful and innovative strategies that resonate both nationally and internationally.

Regina Smiley brings her dedication to leadership and community service as the financial secretary for the Women’s Basketball Chapter of the FAMU National Alumni Association. Both Shawn and Regina are active members of the Miami Chamber of Commerce, showcasing their commitment to fostering connections and growth within their community.

With a shared passion for advocacy and transformation, Shawn and Regina have spent the last 10+ years championing change through creative PR initiatives and meaningful community involvement. Their combined expertise and unwavering dedication continue to elevate brands and empower their clients to thrive in an ever-evolving landscape.

CLIENTS +
PARTNERS

Our clients and partners are the backbone of our business. We believe in building strong relationships and collaborations with them to achieve mutual success. We understand that each client is unique, and we tailor our approach to meet their specific needs and goals. Whether it's a small startup or a large corporation, we strive to provide personalized solutions that drive growth and maximize their potential. Our partnerships play a crucial role in our continuous growth and development. We work closely with industry-leading companies, organizations, and experts to bring cutting-edge technologies, innovations, and best practices to our clients. Our partners share our vision of excellence and together we aim to create a positive impact in the market.

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