The United 43AD Takes Charge This Campaign Season: Amplifying Voices for Change

In the heart of Brooklyn, a powerful movement is rising, led by the community determined to harness the power of their voices and drive change as election day vastly approaches. 

This campaign season, the 43rd Assembly District in Brooklyn, New York, has become a hub of political activity, led by a dedicated group, known as "The United 43AD."

With New York State District Leaders Anthony Beckford and Sarana Purcell at the helm, this dynamic duo has mobilized a powerful community to support Vice President Kamala Harris’ Presidential campaign. Their mission? To elevate the voices of their district and galvanize support for change.

“I believe that you should give back to the community that you live and raise your children in whatever form possible. This is one way of showing and encouraging our youths (the future generations) by example. To keep your community viable, you have to be involved,” said Patricia Charles, County Committee Member.

Known collectively as "The United 43rd," Beckford and Purcell have been proactive in organizing a series of campaign events that not only support Vice President Harris but also promote civic engagement and political empowerment throughout Brooklyn. Their efforts reflect the growing belief that every voice, especially those from historically marginalized communities, has the power to shape the nation’s future. 

Campaign Events Driving the Movement

At the core of their campaign efforts, The United 43rd has hosted a variety of community-centered events. Two standout moments were the Presidential Debate Watch Party and the Vice Presidential Debate Watch Party, both held at Bleu Nuk BK restaurant in Crown Heights. These gatherings provided local residents an opportunity to engage in critical discussions around the election, while also feeling connected to the national political stage. The events were more than just social gatherings; they served as forums for political education and civic engagement, reminding voters of the importance of their participation in the democratic process.

These events were organized in partnership with the Brooklyn Democratic Party, elected officials, and several influential local political organizations, including the Unified Political Association, The Shirley Chisholm Democratic Club, The Brooklyn Young Democrats, and the Brooklyn Progressive Action Network. The coalition represents a cross-section of Brooklyn's diverse and vibrant political landscape, united by a common goal: to support leadership that prioritizes the needs and voices of the community.

Grassroots Action: Voter Registration and Outreach

In addition to the watch parties, The United 43rd has been on the frontlines of voter engagement efforts. Their grassroots campaign has included numerous phone-banking events, voter registration drives, and virtual rallies, each designed to reach voters where they are and ensure that their voices are heard. With a focus on accessibility and participation, these events have empowered community members to take an active role in shaping the political landscape.

One of the most impactful initiatives has been their organization of community bus rides to Pennsylvania, a key battleground state in the election. By personally traveling with local voters, Beckford, Purcell, and their team have demonstrated a hands-on commitment to ensuring that the campaign’s message reaches voters beyond Brooklyn.

The Power of Unity and Community Leadership

The success of The United 43rd highlights the power of grassroots organizing and the importance of community-driven leadership. Beckford and Purcell have not only brought their district together for a common cause but have also amplified the importance of unity in political activism. Their leadership has made it clear that when a community comes together to advocate for change, their collective voice can shape the future.

As they continue their work this campaign season, The United 43rd remains committed to championing the needs and interests of their district, while also contributing to the larger national conversation. With more events and initiatives planned, Beckford, Purcell, and their team are poised to make a lasting impact, not just in Brooklyn, but across the political landscape.

How the Public Can Get Involved: Empowering Voices for Change

Getting involved with The United 43rd’s efforts this campaign season is an opportunity for community members to actively shape the political future both locally and nationally. The public can join the movement in various ways including: atttend campaign events, volunteer for voter outreach, follow and support online, encourage voter registration and participation.

The Importance of Public Involvement

Public involvement in campaigns like The United 43rd is critical to the health of democracy and here’s why… 

To start the United 43rd is deeply rooted in Brooklyn’s diverse community, a historically underrepresented group in national politics. By involving more people in the political process, they are ensuring that these voices are heard and that the policies reflect their needs and priorities. Public participation strengthens this representation. They are dedicated to amplifying voices from marginalized communities.

They believe in strengthening democracy, that a robust democracy depends on true voter engagement. When more people get involved, it leads to a government that is more reflective of its citizens and their needs, thoughts, expectations, and values. Voting, organizing, and participating in community action helps hold leaders accountable and promotes policies that serve the public good.

We’ve seen that with this election there is a lack of trust across voters of all ages. This group is determined to create tangible change and believes that public involvement transforms abstract political goals into real, change. By showing up, volunteering, or even just casting a vote, individuals contribute to decisions that shape healthcare, education, criminal justice reform, and the economy. Every action taken—whether large or small—makes a difference.

These campaigns, events, and activations led by The United 43rd foster a sense of shared purpose. They create connections among community members who might not otherwise have met, uniting people across different backgrounds to work toward a common goal. This collective effort not only builds political power but also strengthens the community itself.

In a time when civic engagement is more important than ever, The United 43rd is leading by example, proving that every voice counts, and that true change comes from the community up.